UX Design services

If you’re building a medical product it’s vital your user experience (UX) is clear and easy to use. 

The UX design phase optimises page flows, site maps, user journeys and page layouts (often working in black and white) to ensure the app has intuitive screens that make sense to the user. 

UI (user interface) design is where we add graphic design, colour and branding to create a design system for your product.

Before we start designing, backlog prioritisation and feature definition is also a key part of the UX process. You’ll be involved in workshops that we facilitate, including product brainstorming and estimating sessions with your stakeholders, where necessary.

We understand the digital needs of your specialist healthcare audiences. They may be patients and carers or healthcare and medical professionals.

Your app may be targeted at patients and carers, in which case the interface needs to be simple to use and convenient. 

Your users may be specialist healthcare professionals (HCPs) including doctors, nurses, clinicians and other medical professionals – in which case they will be dealing with detailed data interfaces and data visualisations that need to communicate effectively and be instantly understandable. We work to the ‘5-second rule’ where an HCP should be able to understand the key points around a data display within 5 seconds.