UX Design services
UX design services for the medical and healthcare industries brings beautiful and usable interfaces to your products.
Specialised UX and UI design services
If you’re building a medical product it’s vital your user experience (UX) is clear and easy to use.
The UX design phase optimises page flows, site maps, user journeys and page layouts (often working in black and white) to ensure the app has intuitive screens that make sense to the user.
UI (user interface) design is where we add graphic design, colour and branding to create a design system for your product.
Before we start designing, backlog prioritisation and feature definition is also a key part of the UX process. You’ll be involved in workshops that we facilitate, including product brainstorming and estimating sessions with your stakeholders, where necessary.
We understand the digital needs of your specialist healthcare audiences. They may be patients and carers or healthcare and medical professionals.
Your app may be targeted at patients and carers, in which case the interface needs to be simple to use and convenient.
Your users may be specialist healthcare professionals (HCPs) including doctors, nurses, clinicians and other medical professionals – in which case they will be dealing with detailed data interfaces and data visualisations that need to communicate effectively and be instantly understandable. We work to the ‘5-second rule’ where an HCP should be able to understand the key points around a data display within 5 seconds.
If you’d like to discuss a user experience, research or design project with us we’d love to hear from you.
UX Design services
Backlog creation & prioritisation
Firstly a stakeholder workshop will help you evaluate your product backlog (list of features) and prioritise what is in and out of scope for your app. The following stages of work are part of this phase.
- Stakeholder workshop
- Technical evaluation
- Value engineering
- Backlog prioritisation
Wireframes, prototyping & UI design
Detailed user journey planning throughout your app will ensure the screens make sense to users. We’ll create clickable prototypes for stakeholders and users to understand the usability and feel of the app. Wireframing and UI design brings the page layouts to life, firstly as a black and white blueprint and then adding colour and branding.
Your developers require the detail and answers to help them do their job quickly and efficiently. Wireframes and functional specification documents from UX.Healthcare mean the application or website specifications are all agreed and developers can work with clearly versioned, highly detailed documents.
Design for multi-region & language
Global pharmaceutical companies and products require localised UX and content to deal with the highly regulated market that is the healthcare space. USA, Europe, Asia, LatAm and beyond all have their own specialised requirements and compliance regulations. We can own this for you and simplify complex requirements.
Content strategy & site maps
Content and data are the main reason users are coming to your application, so it needs to be organised clearly and intuitively. Collaboration with copywriters, content owners, strategists and data integration specialists is important here and you’ll always get the chance to sign off and agree decisions before they are finalised.
Handover to developers
Technical detail is vital to our work, and developers will be brought with us every step of the way – so there will be no surprises. But when the time comes to hand over all features will be documented and we’ll be on hand over instant message (Slack or Teams) to answer questions as they come up.
Design systems & UI kits
Modern UX design in the healthcare space requires design systems using atomic design and reusable components. In simple terms, this means if you update the look and feel of a component in one place, it updates throughout the site! We’ll deliver component based design that is critical for ease of understanding and simplicity of build.
Navigation is critical to allow intuitive and easy movement around your healthcare or medical application or website. Mobile, tablet and desktop navigation may behave differently and the context of use is likely to vary. Naming is also important and all navigation factors will be considered.
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